Maximizing Value: Why We Sell Across Multiple Platforms
At Meridian Trade, we’re not tied to one corner of the ecommerce world. You’ll find our products—everything from kitchen tools to pet accessories—on Amazon, eBay, and our own site, meridiantrade.com. It’s not random; it’s a strategy we’ve honed over years of running a small brand aggregator. Selling across multiple platforms lets us maximize value for you, our customers, while keeping us nimble in a wild market. Here’s why we do it, and how it pays off when you shop with us.
Amazon: Speed and Reach, With a Catch
Amazon’s the king of convenience—Prime shipping, millions of eyeballs, and a checkout that’s practically muscle memory. In 2024, their Prime Big Deal Days saw a 10% sales bump in home goods (their own recap), and we rode that wave with our modular storage sets. Selling there gets our stuff to you fast—our warehouse syncs with their logistics like clockwork. But it’s not perfect: fees eat into margins, and their 2024 fake review crackdown (200 million banned) buried some listings. For us, Amazon’s a megaphone, but it’s not the whole story. You get speed and selection; we keep the quality tight.
eBay: Deals and Flexibility
eBay’s a different beast—less polished, more scrappy. It’s where bargain hunters thrive, and we love that vibe. Last summer, when Red Sea shipping chaos spiked costs 20% over 2023 (industry stats), Amazon prices jumped, but eBay let us run auctions on travel organizers that beat the market. No Prime badge needed—just smart bidding. Our in-house fulfillment keeps shipping reliable, even when USPS lagged 15% during 2024’s holiday rush. For you, eBay means deals and a chance to snag something unique; for us, it’s a playground to test pricing and move inventory fast.
Our Website: Control and Connection
Then there’s meridiantrade.com—our home base. No platform fees, no algorithm roulette—just us and you. In January 2025, when eBay hiked final value fees by 1% (their update hit small sellers hard), we shifted focus here, offering a 10% off promo on pet gear that Amazon couldn’t match. Running our own site lets us tweak everything—production tweaks show up first, customer service chats are personal (no bots!), and shipping’s straight from our warehouse. You get exclusives and a direct line to us; we get to tell our story unfiltered.
Why Multiple Platforms Matter
Spreading out isn’t just about survival—it’s about options. The past two years proved it. In 2023, the Panama Canal drought slashed shipping capacity by 36%, choking solo-Amazon sellers reliant on overseas stock. We leaned on eBay and our site to keep cash flowing. Then in 2024, when Amazon’s review purge shook visibility, our website sales spiked 15% as loyal buyers found us direct. Selling everywhere means we’re not at the mercy of one platform’s whims—and you’re not stuck with one price or delivery window. It’s flexibility for us, value for you.
The Customer Payoff
So what’s in it for you? Choice, plain and simple. Grab a kitchen gadget on Amazon if you need it tomorrow. Hunt a deal on eBay if you’ve got time. Or swing by meridiantrade.com for something special—like that limited-run water bottle we tweaked after your feedback. Our in-house crew makes it work: production keeps stock fresh, marketing highlights the best channel for each product, and fulfillment ensures it lands on your porch intact. You shop how you want; we deliver no matter what.
Lessons From the Trenches
Ecommerce in 2025’s a juggling act—platform shifts, shipping hikes, picky buyers. But going multi-platform’s kept us steady. We’ve learned that one size doesn’t fit all—not for us, not for you. Next time you’re browsing, check us out on Amazon, eBay, or our site. You’ll see the same Meridian Trade promise—quality we control, value we stretch across every channel. Where do you shop most? Let us know—we’re always tweaking the mix.